Monday, July 19, 2010

Bodum Tops Their Own 'So Kool' Record

We've been dealing with a really kool rep at Bodum for about 2 yrs now, and so we've had a chance to really get to know how they as a company truly function at customer service level. But like any happy relationship that often starts out in a cloud of fuzzy, Neptunian influence...not always do we see the true colors of those we fall in love with at first. Often, we find ourselves trying to pinpoint in our minds, exactly what that vague, darting feeling that 'all's not perfect in romanceland' really is, at about month three...when the honeymoon effect suddenly dissipates into thin air. And by then, we begin to rationalize that all's not perfect, no matter where we go...so we begin to settle for less. At least that's how it goes for most of us 'en relationship'.

But every once in awhile a shining star does manage to swoop down from the sky and over time, it stays as bright as the first time we laid eyes upon it. Bodum is one such star. Because not only do they manage to keep good people working for them for long periods of time (an uncommon theme in today's e-commerce industry), but they also continuously seem to produce product that outshines and out kools their last year's so-neato stock. This year Bodum kicked it up a notch and made EVEYTHING kool!

Bright, breezy, poppy and slick is this year's theme and it's working apparently. As a company they are roariously popular, like Ikea once was when they first launched. We got ahold of their newest line of goods just recently and the charge one gets from feasting eyes on so many stylish new items rivals a July 4th fire-sky finale.

The funny thing about hip items is that no words be used. Tote a Bodum travel mug around and just see how many people you draw to you. We don't formally recommend this, but perhaps merely suggest that those who have trouble getting a date, start furnishing their work wardrobe with a kool Bodum coffee mug. Cuz all the girls in the office will want to know where you got it and get this...they'll be drawn to come and ask you...point blank. How much better could things get?